On April 1, 2010, this site was brought online. Hours and hours of work had gone into the ideas, writing, design, and implementation. And yet we still weren't happy with it.
Reading the copy, it was rough. The site had no story. The links weren't actionable enough. The framework was there, but the details weren't.
Through the 3CMS, I was able to browse the site and make changes as I went, creating a story that resonates throughout the site. Now if you visit Who We Are you'll get a link to Design & Philosophy, where you'll see a link to Hosting Packages, then leading you to CMS Features, and finally Get a Quote. This lets you learn about what we can do for you, from design to hosting to our software. Then, with your newfound understanding of what we do, you can start a dialogue about your new project.
The site now has story, and is another detail that makes a refined website.
Posted on
Tue, April 20, 2010
by Michael Aleo